Forum Posts

Hisham Bakr
Feb 06, 2021
In Welcome to the Forum
The year 2020 saw COVID-19 devastating the international and national travel and tourism industries globally. Yet the pandemic also generated renewed understandings of, and innovative possibilities for, the crucial relationships among travel and tourism, customer relationship management (CRM) and corporate social responsibility (CSR) that post pandemic strategies must mobilize if these industries are to emerge strengthened and transformed. This is presenting a new theorization of travel and tourism foundations entitled the Model of Travel and Tourism Alliances. This model posits alliances – conceptualized to build on the distinctive affordances of the travel and tourism industries – as the driver of innovation and sustainability that reengineers CRM and CSR in the radically different post-COVID world. This driver depends in turn on a retheorized relationship between multinational travel corporations (MNCs) and business process outsourcing corporations (BPOs). The model is demonstrated by the author’s experiential knowledge as a leading travel entrepreneur in several countries.
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Hisham Bakr
Feb 02, 2021
In Welcome to the Forum
Entrepreneurs can contribute to the dynamic capabilities of firms through learning and across the innovation process. Williams (2021) highlighted how risk and uncertainty are understood to change throughout the innovation process in the key areas of technology, finance, markets, and organizations”. It is also crucial to examine how tourism entrepreneurs respond to risk and uncertainty through a range of strategies, especially the gathering and analysis of knowledge and networking.
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Hisham Bakr
Feb 02, 2021
In Welcome to the Forum
While the definitive account of the history and long-term impact of the COVID-19 global pandemic of 2020–2021 remains to be written, its influence on the travel and tourism industries has already been experienced profoundly both internationally and nationally. While this influence has been painful, even devastating, across both industries, the pandemic has also created opportunities to re-examine previously taken for granted assumptions about how travel and tourism are conceptualized, enacted, and evaluated for their economic contributions and their environmental effects. Do you believe that corporate social responsibility is mandatory for organizations? Do you think that alliances between organizations could be best solutions to adapt and survive?
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Hisham Bakr

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